RIP Apple Car: 2014 – 2016

According to a report from Bloomberg, Apple is no longer looking to build its own electric car to compete with companies like Tesla, but is instead focused on developing self-driving software it can deploy in partnership with existing carmakers. Keyword: partnership. Recall: back in 2014 Tim Cook gave the A-ok to build an Apple car stating that the car is the ultimate mobile device. That was then. This is now.