Antelope acquires Ark Naturals

Antelope, an omni-channel pet wellness platform delivering pet products and services, announced its acquisition of pet health and wellness brand Ark Naturals Company. Ark Naturals will continue to operate under its brand name within Antelope and Michael Stoeckle will continue as CEO.

Founded in 1996, the Florida-based company has about 18 employees. Ark Naturals has over 70 SKUs and it focuses on five product categories – dental, hip and joint, skin and coat, senior, and wellness.

Antelope was launched in August 2021 by Alpine Investors, “a people-driven private equity firm” that invests in software, business services and consumer services businesses, and founder and CEO, Wendy Wen, with the mission to build a next-generation conglomerate of high-quality natural pet brands. Ark Naturals is Antelope’s fourth acquisition and will join Antelope’s suite of pet brands: Bocce’s Bakery, an all-natural, limited ingredients pet treats and supplements brand, Diggin’ Your Dog and Super Snouts, a leading supplier of high quality pet CBD supplements, health products and treats, and Doggo, nationwide digital insurance and training services provider for dogs and cats.

“Choosing to partner with Antelope was an easy decision. Not only does Antelope have the expertise to help grow our brand and collection of innovative products, but we share the same core values of integrity, transparency, honesty and ingenuity with the ultimate goal of keeping our pets happy and healthy. As we enter our next chapter, we are excited to learn from each other and continue to provide the very best natural products to help care for our pets.” – Michael Stoeckle, CEO of Ark Naturals.

“As one of the pioneers in the natural pet product space, we are excited to partner with Ark Naturals. We will work together to grow their customer base, expand their online presence and continue to develop differentiated products. Since starting Antelope late last year and with the addition of Ark Naturals, we are well on our way to be a next-generation conglomerate of high-quality natural pet brands.” – Wendy Wen, founder and CEO of Antelope.