AMS360 named top insurance agency management system in G2’s 2025 Software Awards

Vertafore, the leader in modern insurance technology, announced that G2 had ranked AMS360®—the insurance industry’s leading agency management system—#1 in its Best Financial Services Software Products for 2025, based on verified feedback from users.

This recognition reflects the value that AMS360 provides to tens of thousands of insurance professionals who depend on the solution to grow their businesses and serve their clients.

G2’s Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real customers. As the world’s largest and most trusted software marketplace, G2 reaches 100 million buyers annually. G2 includes 4,386 products in its Financial Services category and 488 were eligible for the 2025 Best Software Awards. AMS360 rose to the top of the category’s best products.

In addition to AMS360, five other Vertafore solutions for independent agencies made the list of Best Financial Services Software Products:

Having Vertafore’s full lineup of AMS solutions included on the list speaks to the company’s commitment to serving the needs of all independent agents. In addition, the inclusion of Vertafore’s industry-leading personal lines rater and its award-winning sales and marketing automation tool highlights the value that independent agents place on solutions that are purpose-built for insurance. And now, independent agencies can get the benefits of these best-of-breed solutions in Vertafore’s one integrated platform: AgencyOne®.

“The stakes for choosing the right business software are higher than ever,” said Godard Abel, co-founder and CEO at G2. “With over 180,000 software products and services listings and 2.8 million verified user reviews in the G2 marketplace, we’re proud to help companies navigate these critical choices with insights rooted in authentic customer feedback. The 2025 Best Software Award winners represent the very best in the industry, standing out for their exceptional performance and customer satisfaction.”

“The entire Vertafore team shows up each day with one goal: to simplify and automate insurance distribution so that our customers can focus on what matters most to them,” said Rick Warter, chief customer officer at Vertafore.

“The best part of this recognition is knowing that our solutions are helping our users drive efficiency, grow their business and be there for their clients.”

Vertafore customers and insurance professionals are invited to see what’s new and next in InsurTech at Accelerate, powered by NetVU, scheduled May 6−9 in Charlotte, North Carolina. Accelerate is the industry’s first and longest running technology conference.

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