American Enterprise Ventures backs Everyday Life

American Enterprise Ventures , a division of American Enterprise Group, Inc. (AEG) has made a strategic investment in Everyday Life Insurance , an insurance platform on a mission to get sensible life insurance to everyone who needs it.

“An estimated 41 million American consumers say they need life insurance but don’t have it, according to the 2020 Insurance Barometer Study by LIMRA and Life Happens. We believe that everyone deserves access to smart coverage that doesn’t break the bank, but high premiums, complex products and opaque underwriting present serious challenges for everyday people looking to protect their families. The good news is that help is on the way, and this investment from a highly regarded insurer validates our unique approach.” – Jake Tamarkin, CEO, Everyday Life.

Everyday Life plans to use the investment to grow its platform and to expand product and distribution partnerships with insurance companies and financial institutions.

“Everyday Life is a strategic investment focused on providing meaningful interactions with customers at the right time to provide the right coverage into the future. The Everyday Life team’s recommendation engine is one-of-a-kind in the marketplace. The company and its founders have the stamina to grow and fit the needs of customer into the future, and we are excited to be part of that growth.” – Julie Pearce, AVP of American Enterprise Ventures.