American Agricultural Insurance announces new logo and branding

American Agricultural Insurance, a provider of reinsurance services, announced a rebrand aimed at aligning the company’s image with its current mission, vision, and role in the marketplace.

Here’s the before:

Here’s the after:

The company will now refer to itself as AmericanAg , a name that honors its roots as a reinsurance provider for the Farm Bureau insurance companies, while its new tagline – “Reinsuring your world” – points to its growing presence in the broader domestic and international reinsurance marketplace.

“By refreshing our brand image, we’re providing clarity on who we are and what we do – which is create value for clients around the world through long-term relationships, innovative reinsurance solutions, and exceptional service.” – Janet Katz, Executive Vice President and CEO of AmericanAg.

The company’s new logo is meant to embody their innovative approach to reinsurance. The medium-weight typeface suggests both stability and nimbleness, and the two circular layers of dots hint at a globe while creating feelings of radiating energy and a bright tomorrow.

“Our new brand is fresh and modern. It represents who we are today and also positions AmericanAg for the future.” – said Katherine Aguirre, Director of Marketing.