Amazon introduces new Health Condition Programs

Amazon announced the launch of Health Condition Programs, a new offering that makes it easier for customers to discover and enroll in the digital health benefits available through their employer or insurance plan for conditions like diabetes and high blood pressure.

The company stated that according to the Bureau of Labor Statistics, employees leave nearly 30% of their total compensation on the table through unused benefits, and almost a quarter of adults report they are unaware of all the benefits available through their health plan.

The new program will allow customers to check their coverage, apply for programs, and get started with managing their condition.

Digital health company Omada Health is Amazon’s launch partner for the new initiative. Omada Health’s over 20 million eligible members can now discover and enroll in Omada’s programs for diabetes prevention, diabetes, and hypertension through Amazon.

“Amazon wants to make it easier for people to get and stay healthy, and part of that is making it easier to discover the products, services, and professionals that can help them do that. Many people aren’t aware of the health care benefits they’re eligible for, that are typically no cost or subsidized by their employer or insurance plan. When customers are shopping for health-related products on Amazon, we can surface these additional health care benefits to them to provide even more support in improving their health, at no additional cost.” – Aaron Martin, vice president of healthcare at Amazon.