Allstate targets hosts

The IL-based insurer is entering (this summer) the home-sharing market in six states: Arizona, Colorado, Illinois, Michigan, Tennessee and Utah, via a new endorsement called HostAdvantage. Great for intentional acts where liability isn’t the result of an accident, otherwise there’s Airbnb Host Protection Insurance. Off On a Tangent: recall RiskGone? Refresher below.

2011. Value proposition spotted.

2013. There’s a landing page.

2015. Went Kaput.

Bottom Line: Incumbents: 1, Insurtech: 0. But the game is very much alive.