Allianz X to Acquire

• is a B2B insurance and financial services leads marketplace in Europe
Transaction is Allianz X’s first full acquisition of a company 
• to become an independent subsidiary within Allianz Group


Allianz X, the digital investment unit of the Allianz Group, announced that it will acquire AG , a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors.

Headquartered in Berlin, uses a proprietary platform to connect lead generators and buyers in real-time. Additionally, the company acts as an online broker for certain insurance products in Germany and Switzerland. Over 1.2 million leads were traded on’s platform in 2018.

“The acquisition of will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.

Allianz X has entered into a binding agreement with Eli Global to assume complete ownership of the company.

“Acquiring will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with, as well as supporting the expansion of its business to create further value.”- Allianz X CEO Nazim Cetin.

The acquisition is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year.