Allianz Worldwide Partners Perfects Travel Insurance Offers
Travel protection products and services provider, Allianz Worldwide Partners, has launched its third-generation ancillary revenue optimization platform known as Fusion CORE. The platform uses machine learning and predictive analytics to increase revenue for some of the world’s leading travel suppliers by matching products, pricing, and positioning to customer needs. It’s developed by Allianz eCommerce company Fusion.
“We’ve spent the last decade working to perfect the art of optimizing travel insurance offers . We deliver more than one billion offers annually and run thousands of tests each year with carefully selected products, price points and creative elements. We’ve built a sophisticated marketing organization, with unmatched product range and a world-class testing platform that has led to stunning results for our partners” – Mike Nelson, CEO of Global Travel Insurance at Allianz Worldwide Partners.
“We’re proud to offer the speed, agility and optimization results that are possible with Fusion CORE. In our opinion no other optimization platform comes close to driving the ancillary revenue results that Fusion CORE now provides. We’re extremely pleased to offer this cutting edge capability to Allianz’s valued e-Commerce clients” – Bob Dufour, CEO of Fusion Company.
Fusion CORE excels in testing offers in an increasingly complex ancillary revenue environment. The platform works across multiple channels (app, web, call center, mobile and email) and locations (booking path, check-in, managed reservations, etc.), and takes into account seasonal pricing and content variations. It also maximizes offer performance by selecting the best products, pricing, and positioning based on the specific attributes of the customer and their trip. The platform is available globally, accommodating multiple languages and currencies.