Allianz signs Harry Kane as global brand ambassador

Allianz is announcing a global brand ambassador partnership with professional footballer Harry Kane, who plays for FC Bayern Munich football club and captains the England national team.

FC Bayern and Allianz have had a partnership for more than 20 years, which includes naming rights for Bayern’s stadium – the Allianz Arena. Last year, Allianz announced the extension of its partnership with the football club until 2033 and recently, the insurer became the sleeve sponsor of FC Bayern men’s team leveraging a logo with an embedded QR code through which fans can participate in contests and activities.

“It is with great pleasure that we welcome world-renowned athlete Harry Kane to our brand ambassador program. Kane is a role model for many fans globally, particularly in Europe, the United Kingdom and Asia. As a new Allianz ambassador, Kane will help strengthen our brand appeal across all generations in the fan community – from younger, fully-digital fans to footfall-enthusiastic families – and encourage them to engage in sports and their personal finances.” – Bernd Heinemann, heading Group Strategy, Marketing and Distribution at Allianz SE.

“Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together.” – Harry Kane.