Allianz Malaysia Partners With 11street

Allianz Malaysia is partnering with 11street, one of the leading online shopping platforms in Malaysia, to provide Malaysians with a convenient way to buy insurance online. As part of the partnership, 11street now offers shoppers three insurance products by Allianz – personal accident, roadside assistance and Smart Home Cover.

Available under the E-vouchers & Top-up category, shoppers can purchase insurance to later receive a call within three days to finalize the policy.

“This is an exciting, proactive step for us towards not only raising awareness about the importance of insurance coverage, but also towards making this essential form of protection more accessible and affordable to the general public. By exploring this new approach to selling insurance plans, we hope to encourage more Malaysians to take this crucial step towards protecting themselves and their families, as well as to reduce the protection gap amongst the public.” – Head of Digital Partnerships and Innovation at Allianz Malaysia, Michael Fong.

Founded in 2008 in South Korea, 11street has over 400k sellers and serves over 30m customers worldwide.

Bottom Line: not the first insurer-shopping platform partnership.