Allianz Life Taiwan launches dementia fundraising campaign

Allianz Life Taiwan has partnered once again with the Catholic Dementia Elderly Foundation to launch its 18th annual fundraising initiative, “Wisdom in Life, Memory Together.” The campaign focuses on dementia prevention and care, combining financial support with awareness-building activities as Taiwan approaches super-aged society status in 2026.

This year’s effort features actress and singer Li Qianna as spokesperson, encouraging the public to engage with seniors through storytelling and the Wisdom of Life board game. Donations of NT$1,500 or more will receive a copy of the game, designed to spark conversation, memory recall, and cognitive activity.

Allianz Life, which introduced Taiwan’s first dementia-related long-term care insurance in 2006, continues to promote dementia-friendly financial services. Over 20,000 donors have contributed more than NT$106 million to date, supporting programs that ease the financial and emotional burden of dementia care. The 2025 campaign runs through December 31.