Allianz launches ‘Seat Belters’ campaign on Spotify

Allianz UK has partnered with Spotify to launch ‘Seat Belters,’ a new in-app experience that creates personalized playlists featuring songs with lower beats per minute (60–80 BPM) to encourage calmer, safer driving. The initiative is based on research linking fast-paced music to riskier driving behavior.

The campaign targets younger drivers who frequently stream music on the road and aims to make mindful music choices part of safer driving habits. The playlists are promoted to Spotify’s free-tier users and supported by educational content from Big Manny and Stewart Copeland.