Avi Ben-Hutta
Editor at Coverager
Allianz

Allianz and BCG Digital Ventures team up for the sake of babies

Allianz and BCG Digital Ventures (think: the innovation arm of BCG) have funded and launched Kaishi; a small, pink, mouse-shaped device that records an unborn baby’s heartbeat, which can then be shared with friends and family via social networks.

Bottom Line: seeking a digital connection with moms-to-be.

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