AIS launches ChatGPT-powered insurance shopping tool

AIS Insurance  has launched a ChatGPT-based application designed to streamline how consumers shop for auto insurance.

The tool allows users to enter basic information about their vehicle and driving history, after which the system compares quotes across multiple carriers. The experience is built to surface coverage options, pricing, and available discounts in a single flow, reducing the need to navigate multiple insurer websites.

The application combines conversational input with AIS’s existing comparison infrastructure, enabling users to ask questions, refine preferences, and receive tailored recommendations. The goal is to simplify decision-making while maintaining access to a broad panel of insurers.

AIS positions the tool as an extension of its agency model, which blends digital self-service with access to licensed specialists. Users can move from the ChatGPT interface to agent support if needed, keeping both channels connected.

The launch reflects continued investment in digital distribution, where agencies are using AI interfaces to improve quote conversion and customer engagement. AIS, a subsidiary of Mercury Insurance , operates nationwide and offers a range of personal and commercial insurance products beyond auto.