ADP Ventures invests in Nayya

Payroll giant ADP announced a strategic investment in Nayya, a provider of personalized digital benefits guidance, through ADP Ventures.

Nayya has been an ADP partner since 2022, enabling “smarter benefits management” for over 600,000 employees on ADP Workforce Now. Today, ADP also unveils that Nayya’s product suite will be offered to more than 400,000 employees across ADP TotalSource, “the world’s largest PEO.” Using AI, Nayya’s products help employees choose their benefits, use their benefits, claim their benefits, and save for retirement in a “holistic, data-driven, and automated way.”

Nayya, which was founded in 2019, publicly disclosed $105 million in funding.

“We’re excited to invest in and deepen our relationship with Nayya. This partnership is setting a new benchmark for benefits guidance and employee experience through our data-driven approach: elevating industry standards for how benefits can be managed and enjoyed.” – Usman “Oz” Khan, senior vice president, ADP Ventures.

“The expanded relationship with Nayya through ADP Ventures represents an exciting opportunity to extend capabilities to PEO and across our entire client base, ensuring millions of employees can benefit from personalized guidance. This will enable employees and employers to select, optimize and manage benefits including claims management to retirement planning that meet their needs and supports their health and wealth-related goals.” – George Michaels, ADP senior vice president, Health & Wealth.