Acko on Amazon

As Amazon India looks to “serve the needs of customers around insurance,” the company currently features Acko’s car insurance, for those searching for insurance on its platform:

 

 

After clicking the ad, shoppers are redirected to a page that describes Acko’s exclusive car insurance for Amazon users:

 

 

Once users click to get a price, they are redirected to Acko’s site for an “exclusive low price” and the ability to pay with Amazon Pay.

 

In May, Amazon led Acko’s $12m funding round and shortly after Acko began offering exclusive prices on car insurance for Amazon users. Amazon is in a battle with Paytm, PhonePe, Google Pay and others looking to get users in a market where credit card usage is not popular, and consumers are conducting transactions using their mobile phones.

 

Bottom Line: In August, Amazon India referred 0.15% of its monthly visitors (238.9m) to Acko.