Aaptiv Closes Series C With $52M Raised to Date

Aaptiv , a provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22M in its Series C funding. Launched in 2016, Aaptiv’s audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52M.



The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in Spotify, Facebook, Alibaba, among others. Joining them is 14W, a venture capital firm with a portfolio that includes Wallapop, Glossier, Lyst, and Goop. Existing investor Insight Venture Partners also participated in the financing, bringing Insight’s total investment in Aaptiv to over $30 million.


Strategic investors include the Amazon Alexa Fund, Disney, Warner Music Group, and NWS Holdings. Aaptiv will be joining the Disney Accelerator this summer.


“We are honored to be supported by the world’s leading investment firms and technology companies. Aaptiv is now uniquely positioned to continue its dominance in the rapidly growing digital wellness content market. This capital – along with the support from our strategic investors – will allow us to continue to improve the world class product experience we build for our hundreds of thousands of members.” – founder and CEO of Aaptiv, Ethan Agarwal.


“We are most excited by how fast Aaptiv has established itself as a category leader in the wellness and fitness space. The company’s growth and user engagement metrics over the past two years are some of the best we have seen and we believe a large opportunity awaits as Aaptiv continues deliver the best in class workout experience.” – Partner at Millennium, Ray Cheng.