AAMI bets on mobile

AAMI Insurance is targeting three key demographic segments: 18 to 29-year-olds, 30 to 49-year old, and over 50s, via mobile, via Facebook, using different types of creative to drive its message. Bottom Line: an exercise in segmentation. Also from Australia, Employers Mutual launched a mobile app called EMpower to allow its brokers and customers self-service options such as viewing policy information, submitting claims, and requesting new quotes, to name a few.