A word with Google

“That’s a lot of problems being searched, a lot of needs and a lot of opportunities for advertisers to connect with consumers for products and solutions” – Head of industry, financial services at Google Sanjay Gosalia says there are four main ‘touch moments’ when a consumer goes onto the web to search for a product: (1) they want to know, (2) they want to do, (3) they want to buy, and (4) they want to go.