A Nationwide giveaway that’s not nationwide

Nationwide will give away one million Echo Auto devices to qualifying Nationwide new and existing auto insurance policyholders in select states. The free Echo Auto promotion will be available beginning Sept. 25 while supplies last.

Nationwide will also be introducing three new features to its skill for Alexa:

• New Driver Checklist: Provides a safety checklist to help drivers learn safe driving habits;
• Nationwide’s Roadside Assistance: Nationwide members can call Nationwide Roadside Assistance for help;
• Road Conditions: Quickly check weather and road conditions before heading out.

Nationwide members can also access their Nationwide SmartRide information through Echo Auto and use the device to find a local insurance agent.

“We believe that voice is the most natural way of interacting with technology – and there’s no place where voice can be more effective than the car. As we designed Echo Auto, we thought a lot about the unique on-the-go experiences that our customers would want and worked closely with Nationwide and others to create new skills purposely built for the vehicle. We’re excited for Nationwide members to experience Echo Auto—now they’ll be able to just ask Alexa for their favorite Audible book, to hear the morning news, set a reminder to pick up groceries on the way home, and so much more.” – Miriam Daniel, Vice President of Alexa and Echo Devices, Amazon.

Along with this promotion, Nationwide will be introducing a digital insurance experience on its information site on Amazon.com. Amazon shoppers can learn more about the promotion and use their Amazon login information to start an online quote with Nationwide.

P.S. Nationwide recently announced a new brand in emerging mode – Spire – to offer car insurance to digital savvy consumers. “Other insurance companies determine your car insurance rate on factors like your gender, credit score, marital and employment status. We thought that wasn’t fair.”