Kindbody raises $32 million to grow employer benefits solution

New York-based fertility and wellness startup Kindbody has raised a $32 million Series B round of financing, bringing its total funding to date to $64 million. The Series B round was led by Perceptive Advisors, with participation from existing investors RRE, GV (formerly Google Ventures), and Freemark Capital. New investors include major private and public healthcare funds Rock Springs Capital, Goodgrower and Claritas Capital as well as benefits consulting firm, NFP.

Founded in 2018, Kindbody offers end-to-end services from preconception through postpartum, serving as both a provider and network solution. Its offering covers fertility treatment, including IVF and egg freezing, as well as gynecology, wellness, and LGBTQ+ services and its approach features direct purchasing and inclusive bundled-rates, which allows Kindbody to offer pricing up to 30% less than other fertility benefit programs.

“You must be in the provision of services – in the actual care delivery business – to effectuate change in member experience, outcomes and costs. Sophisticated employers know this and are helping to drive change, utilizing their buying power to control costs. We’re fortunate to have blue-chip investors to help accelerate this. The funds allow us to scale the infrastructure – in terms of people and process – required to execute on large accounts. We’re adding depth to our outstanding team at almost every level.” – Founder and CEO, Gina Bartasi.

Kindbody leverages proprietary technology to deliver a seamless member experience and data-driven results at its 180+ Kindbody and COE locations. The Company works with employers as a full-service benefits solution to deliver a premium experience with significant costs savings, and directly with patients, as an accessible, inclusive provider, according to a statement from the company.

The funds will be used to expand Kindbody’s national footprint and build an international presence, through brick-and-mortar locations and a growing “Center of Excellence” (COE) network of partner clinics.