Too New: ALittleHelp.com by L&G

MD-based life insurer Legal & General America launched a new initiative called ALittleHelp.com, a crowdfunding website dedicated to memorial funds .

Between stat A that states that 40% of Americans don’t have life insurance and stat B that states that almost half of all Americans would struggle to cover an unexpected $400 expense, you can see why L&G has embarked on this path. Two things to note. 1. Legal & General America will not keep any of the money raised. 2. Legal & General America is looking to tap into the world of influencer marketing to generate content and build traction.