Avi Ben-Hutta
Editor at Coverager

Sonnet Insurance’s new ad is something else

Think: a transgender bride making the most of a rainy wedding day .

https://www.youtube.com/watch?v=Xf-YZ00yoYg

Recall: Sonnet Insurance was launched last year by Economical Insurance, a Canadian P&C insurer, to offer car and home insurance quotes online. Its first commercial ad featured Michael J. Fox. Play here (for 1st ad) and here (for workflow). So so good.

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Sonnet Insurance’s new ad is something else

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Sonnet to discontinue auto insurance business in Alberta

Sonnet: Seeking profitability by 2025

Introducing Sonnet Shift

Parachute, Sonnet, and Petline enter new relationships in Canada