Gallagher joins the TruceTO movement

Insurance brokerage and risk management firm Gallagher is joining RSA Canada’s road safety movement: TruceTO. As part of the partnership, RSA Canada and Gallagher will release consumer research findings on important road safety issues at key times throughout the year. The findings will be accompanied by myth-busting lessons and related road safety information.

TruceTO is based on one simple notion: Every one of us uses the roads. We just need to get better at sharing. Recognizing that infrastructure change is a necessary, long-term objective, TruceTO focuses on using empathy as a key motivator to create short- to medium-term changes on our streets in the interim, allowing pedestrians, cyclists and drivers to safely share the road.

“Our research has shown that fear and misconception are ongoing trends among road users . More education is needed to ensure that drivers, cyclists and pedestrians understand each other better. Gallagher is the perfect partner to help us continue to spread road safety knowledge to Canadians across the GTA and beyond.” – Donna Ince, road safety advocate and Senior Vice President of Personal Insurance, RSA Canada .

“Our personal insurance brokers see the implications of road collisions every day when talking to customers, processing claims and renewing policies. This partnership will enable them to share relevant stats, resources and tips at key milestones in a customer’s auto insurance journey, and encourage them to practice safe road behaviors.” – Bob Manson, President, Ontario Personal Insurance at Gallagher.