A word with Rick Zullo
“The fallacy of early-stage traction is the big one. I try to invest based on customer signals and conviction. Traction can be very misleading for early stage companies, especially in enterprise, because you can usually sell to some of your friends” – Principal at Chicago-based VC firm Lightbank Rick Zullo on the stuff he watches out for when evaluating startups. Rick Zullo will be at OnRamp come April 6, 2017.