Pay-As-You-Workout

Cigna TTK Health Insurance, the American-Indian health insurer has launched a pay-as-you-workout insurance concept that offers policyholders premium discounts if they workout. The case for burning calories, not cash. The news comes barely two days after Aetna and Vitality announce they’ve inked a deal with Apple that entails subsidizing the cost of the Apple watch in exchange for active living.