Pickle’s in a pickle

Pickle , the “people-first insurance brand dedicated to educating and empowering customers through simplified processes and customizable products” offering home insurance underwritten by companies in the National General Insurance Group, is live in Illinois.

Led by Paul O’Connor, an entrepreneur in residence at National General, Pickle describes itself as an alternative to the complex and old-fashioned insurance practices of the past. Pickle features “simplified language and customizable features” along with giving homeowners “extras” as standard in their insurance policies, like coverage for water backup, changes in ordinance or law, and replacement of damaged items in the event of an accident.

“Your home is your most valuable asset – so why choose cheap and fast insurance coverage that you don’t understand? We’ll take the time to walk customers through their options, and to make the right choices for their specific situation. We’re launching in Chicago, because it’s a city that we know and love. We want to be part of the community here – not just to help people take care of their homes but also to get their support and guidance in making Pickle work better for everyone.” – Paul O’Connor, Pickle creator.

Bottom Line: It appears that Pickle is in a pickle: