John Hancock expands Apple watch program
John Hancock announced it is expanding its Apple Watch program to include the new Apple Watch Series 5. Beginning this fall, customers can earn the watch through the John Hancock Vitality Program for just $25, simply by being more active. The newest version of the watch features an always-on retina display, an updated compass, and international emergency calling, as well as hard fall and electrical heart sensors.
“Today’s announcement further cements our commitment to motivate and inspire customers to both protect their financial futures and live longer, healthier lives,” said Brooks Tingle, president and CEO of John Hancock Insurance. “The Apple Watch has been an extremely popular and effective component of our program as customers who use it report increased motivation and physical activity, the bottom line in what we’re trying to do with our insurance. Healthier lives are not only good for our customers and their families, but good for our business and society as a whole.”
In a recent survey of John Hancock Vitality members with Apple Watch, 84 percent stated they are motivated to exercise by their Apple Watch and 90 percent wear an Apple Watch seven days a week. Furthermore, a RAND Europe study of over 400,000 people, the world’s largest behavior tech study based on verified data, concluded that those who participated in Vitality’s Global Apple Watch programs averaged a 34 percent sustained increase in physical activity compared to participants without an Apple Watch.
With the John Hancock Vitality Apple Watch program, policyholders can choose the Series 5 (40mm) or Series 3 (38mm), pay a $25 initial fee (plus tax), and get started. They can also customize their watch with features like cellular or a larger face size for a one-time upgrade fee. Whether they like to walk, run, bike or swim, it’s easy for participants to share their activities and earn points that go toward monthly payments for their watch over a two-year period. John Hancock Vitality members are able to fully fund their watch by meeting monthly physical activity targets.
The John Hancock Vitality Program first launched in 2015. Through the program, customers can earn savings of up to 15 percent on premiums and valuable rewards for the everyday things they do to stay healthy, like exercising, eating well and getting regular checkups, including $600 in annual savings on healthy food purchases. As an extension of John Hancock Vitality, the Company first introduced the Apple Watch program in 2016, offering policyholders the opportunity to earn an Apple Watch to support their physical activity goals and earn points.
