Clever move
Swedish insurer Länsförsäkringar launched a marketing gimmick in the form of an app called Fulfiltret, which means “Nasty Filter”. You say “idiot”, it says “genius”. Bottom Line: an attempt to fight cyberbullying.
Swedish insurer Länsförsäkringar launched a marketing gimmick in the form of an app called Fulfiltret, which means “Nasty Filter”. You say “idiot”, it says “genius”. Bottom Line: an attempt to fight cyberbullying.