A win-win solution for bike insurance

Not long ago, bicycle insurance wasn’t a lucrative business due to its high fraud exposure. That was then. Bike-ID is now. In partnership with If Insurance, the Berlin-based startup is changing the playing field by allowing bicycle owners to purchase theft and/or damage coverage via a mobile app, but only after the customer has uploaded a five-second video that identifies the owner, the bike and the registration time. Bottom Line: a perfect example of micro coverage delivered via mobile for a practical solution that targets the uninsured.