A word with Alka’s marketing consultant

“The fact we got anyone to follow us was a big step” – Alka marketing consultant Thomas Flygare is pleasantly surprised with the results of his company’s Snapchat campaign. The Danish insurer wrapped up a three-month campaign in which it published 12 uber-short films centered on someone losing an item. Followers who took a screenshot of an orange item in the film (Alka’s brand color) and sent it with their name and number were eligible to win a prize. Bottom Line: 774 leads for Alka’s renters insurance plan. Conversion stats not disclosed.