Lincoln Partners With CRL To Deliver Lab Results
Life insurance applicants can now utilize a mobile platform to review their underwriting medical exam and lab results seamlessly and securely now that Lincoln Financial Group is collaborating with Clinical Reference Laboratory. The new mobile platform integrates applicants’ lab reports with CRL’s AccessMyLab™ mobile application, making it easier and faster for consumers to be informed and aware of their biometric data. Features include text message notifications when results are available, definitions of test results, tips for improving wellness, such as how to improve cholesterol, and the ability to download and share the report with family members or medical providers.
Here’s How It Works: An applicant completes the exam and receives a text notification once labs are complete and views lab results – features provide test definitions and tips for improving wellness. Applicant can also download the report.
“Life insurance applicants may be accustomed to receiving their lab results as part of the underwriting process, but Lincoln is taking that to the next level with CRL, and modernizing the engagement and reporting experience. This industry-first, mobile experience, not only delivers the information more conveniently, but also provides customers actionable insights about their health and wellbeing, underscoring Lincoln’s commitment to advancing life insurance processes in order to meet the needs and changing expectations of our customers.” – SVP for Life Underwriting & New Business, Lincoln Financial Group, Heather Milligan.
“Previously, customers had to proactively check for their lab results gathered during the underwriting process, without a clear indication of when they would be ready. With AccessMyLab™, we’ve digitally enhanced the availability and accessibility of the results, and made the health information more meaningful and valuable. CRL is excited to first offer these new capabilities to Lincoln applicants.” – VP, Insurer Services, Clinical Reference Laboratory, Brian Coens.
Bottom Line: Prudential comes to mind.
