The launch of Sensible Max

Emerge.me launched today to offer consumers easy access to critical illness and accident insurance . The CT-based startup-slash-broker offers an online portal where customers can quote and purchase* coverage. One insurance partner is Assurity; a certified B-Corporation life and specialty health insurer. Bottom Line: $1.8 million in funding and a virtual broker named Max.

* Emerge is available nationwide with the exclusion of New York. Where eligible, customers can purchase coverage online; otherwise coverage can be bound over the phone.