Farewill Raises £7.5M

Farewill , the London-based online will writing service, has raised £7.5m. Backers include Augmentum Fintech, Taavet Hinrikus (CEO and cofounder of TransferWise), Tracy Terrill, JamJar, SAATCHiNVEST, dmg ventures, Kindred Capital, Tiny VC and Venture Founders.

Founded in 2015 and led by Dan Garrett, Farewill provides an online platform for people to create their will. Pricing starts at £90 for individuals and £135 for couples. The company has partnered with a number of insurance companies such as Legal & General, Aviva, uSwitch, and charity partners including Cancer Research UK and Macmillan Cancer Support.

“Dying is the largest financial event of your life, with £1 trillion expected to pass between generations over the next years. It’s a serious amount to protect and pass on correctly. And yet it is largely ignored. “We have a unique and exciting opportunity to lead the way in building simple, easy-to-use tools for dealing with death, putting people back in control and giving everyone peace of mind over what happens when they die. It’s clear our investors are making a big bet on us doing something unprecedented, as we aim to build the first consumer brand in death.” – CEO and cofounder, Dan Garrett.