Euler Hermes APAC Teams Up With Digital Fineprint

Euler Hermes, the trade credit insurer part of Allianz, has recently started to work with Digital Fineprint to better understand the opportunities of open data in the trade credit insurance market. Digital Fineprint (DFP) is working with Euler Hermes’ Digital team based out of Hong Kong to explore how DFP’s technology could be used to enhance customer profiles, and identify the most profitable niches in their market.

The project is centered on data enrichment and customer analysis to allow Euler Hermes to better understand its customer base. The London-based startup – established in 2015 – analyzed and identified the characteristics of existing clients to shed light on aspects of ‘consumer loyalty’ and the likelihood of future purchases.

“Digital Fineprint’s unique vision – empowering incumbent insurers active in the B2B space to target untapped customer segments – is a perfect match with what the Digital team of Euler Hermes is pursuing! Working with a team that knows the particularities of the insurance world made a massive difference, and Alex, Erik and Keith’s dedication was impressive. That first experiment has already provided us access to invaluable insights and we’re looking forward to the next step in our collaboration.” – Head of Digital Transformation APAC at Euler Hermes Digital Agency, Caroline Paulhan.