Acko’s Latest Advertising Campaign

Digital insurer Acko has launched a new ad campaign in collaboration with BBH, titled #PaisaVasoolInsurance. “Paisa Vasool” is the ultimate Indian definition of good value – an insight Acko wanted to emphasize, as people who shop for insurance are looking to get the best value for their money.

“We have taken a quirky route to stand out amongst other ads and establish the “paisa vasool” proposition of Acko. This is the first time in India, an insurance company has taken value for money positioning and the idea of the campaign is to encourage consumers to check out car and bike insurance prices on the Acko website before making the decision.” – Head of Business at Acko, Jagjeet Harode.

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