The one with a go-to-market strategy

Deployer of ‘private labeled insurance agencies’ Insuritas announced a collaboration with Chubb and Nationwide that enable the duo to sell insurance products on Insuritas SmartCART platform, aka a portal where consumers can shop and buy several insurance products in a single flow. Keyword: buy. Recall: Insuritas is the one to thank for Overstock.com’s insurance vertical and given that the online retailer caters to a predominantly female adult audience with high credit scores, more than one insurer is thanking Insuritas.