A Pet Insurance Brand With a Heart

Meet Toto Pet Insurance:

Think: a new pet insurance entrant. The Henrico, VA-based startup, established this year, is a pet insurance provider with a charitable component. It donates one out of every five dollars it earns from its insurance carrier “to perform lifesaving care on pets in need.” Coverage varies by state, is underwritten by Independence American and is available in ~30 states going on 50. “We believe Toto not only has the responsibility to be the best pet insurance in America, but also the best for America” – cofounder and CEO, Bruce Trowbridge .

Get a feel for its UI below:

Play.