Income’s Latest Travel Insurance Creative

Singapore-based Income has collaborated with its creative agency BBH and Google to produce a series of 6-seconds ads that illustrate how traveling without insurance is like a game of chance…unless you’re insured with Income.

“We wanted to break away from the whole commodity kind of advertising, which we need to do, like buying search and acquiring customers to meet sales targets , but doing it through another avenue where we can get better at advertising our products because we do a lot of digital marketing like targeting, contextual ads, search.” – Income’s CMO, Marcus Chew.

Enjoy.