What’s the best that can happen?
That’s the tagline of a new “fully online insurance company inspired by the power of optimism” called Sonnet. Except it isn’t ‘fully online’ since customers have to call to claim. Moving on, the Canadian company enlisted (Canadian-American) actor and activist Michael J. Fox to communicate its brand value. Watch the ad here and the workflow here. Bottom Line: Aviva’s Quotemehappy.com comes to mind.
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