Zurich Launches Loving Life Membership Program

Zurich Australia is rolling out its new mobile app-based lifestyle program ‘Loving Life’ to all new retail life insurance policyholders.

The program gives members access to ~4,500 lifestyle and entertainment offers and allows users to save on a variety of everyday local services like food shopping, dry cleaning, petrol and movie tickets, through to fine dining experiences, flights and holiday deals. Also, the location-based app will allow users to save up to 50% at more than 2,000 restaurants, including trusted local takeaways, and benefit from a myriad offers at their local shopping centers, as well hotels and resorts across Australia. The app also contains a dedicated ‘Health and Wellbeing’ section, which offers exclusive deals for active lifestyles, discounts at relaxation centers, and other activities to encourage a healthy body and mind.

“Customers told us they appreciate the ability to drive extra value from their life insurance , and were especially impressed with the breadth of offers and simplicity of redemption. It also creates a platform for our customers to engage more with us” – Zurich’s Head of Propositions, Tim Howell.

Bottom Line: membership is offered on a rolling 12-month basis to customers who keep their policies in force.