Co-op Dials-Up Pay in Aisle Tech

Co-op recently unveiled a convenient future where customers can check-out their own purchases on their phone, without visiting a cash register.

Picture by Chris Bull / UNP

The new initiative – built with Mastercard’s secure digital payments – allows customers to scan products on their own device as they walk around the store. When they have finished shopping, the amount they owe will then be deducted from their account with a single click. The technology also links information from a customer’s Co-op Membership account – telling shoppers how much they have saved and, how much the Co-op will donate to local good causes following the transaction.

“It is a challenging market place for retailers, and the Co-op is responding positively . Our ambition is to harness technology to deliver the shopping experience that our diverse customer-base requires – when, where and how they need it” – Director of Retail Support at the Co-op, Matthew Speight.

“Technology is bringing unprecedented change to retailing right before our eyes, however the challenge for all of us who play a part in the retail experience is meeting the needs of all consumers who are moving at different speeds in the adoption of technology” – Head of Digital Payments at Mastercard UK, Elliott Goldenberg.