Rethinking an Insurer’s Digital Experience

RIMAC, a leading Peruvian insurer and part of Breca (one of the largest business conglomerates in Peru), is asking some to “completely rethink their digital experience.”

Before:

In the works:

And that’s the work of Victor Belinatti, a 20 years old digital designer and illustrator who’s passionate about finding the best ways to execute content-driven digital products. Good enough for Fiat. Time will tell whether these illustrations will make the cut. Fun Fact: Breca owns Tecnológica de Alimentos (TASA), one of the most important producers of fishmeal – the stuff farmed seafood eat. It is usually made from ground-up, bony trash fish and forage fish – like anchovy. Speaking of anchovies…”plenty of us know that anchovies are delicious and can be a coveted secret ingredient, but they’re not always embraced like they should be,” according to Clare Leschin-Hoar for NPR.