Walk off that Apple

Not long after Vitality announced its plans to offer its customers an Apple Watch for the price of £69 in cash and £369 in sweat over a period of 24 months, in UK, John Hancock Vitality is now announcing a similar program in US. The program called ‘Vitality Active’ offers life insurance policyholders the opportunity to earn a new Apple Watch Series 2 for $25 if they can promise and prove they live an active-slash-healthy lifestyle. Remember when the insurer announced Vitality HealthyFood back in April, which offers policyholders the ability to opt in to the insurer’s HealthyFood program to receive rewards that entitle them to discounts or cash back on foods designated as ‘healthy’ in participating stores, including Walmart? Evolution.

vitality