Allstate Targets Millions of Wazers

Last month Allstate announced its collaboration with Waze, the world’s largest community-based traffic and navigation app, to provide roadside assistance to Waze users via Allstate’s Good Hands Rescue service. Refresher: Waze is an Israeli company that was acquired by Google in 2013 for $966 million.

“Many motorists use Waze to get around town or bypass traffic congestion. They even use the app to report breakdowns or cars stopped on the side of the road. Seeing the need, Waze and Allstate Roadside Services are coming together to provide Waze users a connected, digital experience that makes requesting roadside help simple and easy. With just a few taps within the Waze app, users can digitally access roadside assistance from Allstate through its Good Hands Rescue service. Once a rescue is requested, drivers can track the location of the tow or service provider from their smart phone and share this information with family and friends.” By many, think millions.

Turns out that this year, Waze received more than 5.3 million monthly reports of cars stopped on the road and on the shoulder throughout the US. So, to better serve these drivers in need, Waze now enables users to make emergency calls and be connected with police, ambulances, or the fire department – without ever having to leave the app. Additionally, with the new Waze and Allstate relationship, any Wazer (Waze user)- can be connected 24/7 with roadside services. Wazers don’t have to be an Allstate customer or member of a roadside program to use the Good Hands Rescue service. They simply pay-per-use without any membership fees or policy. Services available include towing, tire change, lockout, jump starting a vehicle battery; to name a few.

That’s the extent of the press release from Allstate. And no word on Arity….