Progressive expands Denny Hamlin sponsorship

Progressive has expanded its sponsorship with Joe Gibbs Racing, becoming the primary sponsor of Denny Hamlin’s No. 11 Toyota Camry XSE for 24 NASCAR Cup Series races in 2027.

The schedule includes the Daytona 500 on February 21, the NASCAR All-Star Race and eight of the season’s 10 Chase races. Financial terms were not disclosed.

The partnership began in March 2025. Beyond race sponsorship, Progressive has featured Hamlin in commercials, agent events and community activities. In 2026, he also participated in the insurer’s first Reddit AMA.

“As we head into our third year together, Denny doesn’t just represent Progressive on race day, he’s part of the Progressive family.” – Mari Pumarejo, Progressive’s chief marketing officer.