esure offers car insurance quotes through ChatGPT

UK insurer esure has a ChatGPT app that allows users to request car insurance quotes through the platform.

Provided by esure Services Limited, the app sends quote requests to esure and displays responses in a clearly labelled, esure-branded section. Suggested prompts include “Help me get a car insurance quote” and “I want to get a quote for car insurance.”

esure is responsible for the content displayed in its branded section, while OpenAI provides the surrounding chat experience and AI functionality. The insurer says the app can help with insurance-related questions but does not provide advice.

Car insurance offered through the app is arranged and administered by esure Services Limited and underwritten by esure Insurance Limited.

Personal data submitted during the process is used to assess eligibility and generate quotes. esure Insurance Limited acts as the data controller for motor insurance quotes and policy purchases, while esure Services Limited handles product sales and distribution.

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