SoFi partners with Prudential

SoFi and Prudential Financial announced a partnership that will give over 15 million SoFi members the ability to purchase Prudential term life insurance directly within the SoFi app.

Through a fully digital experience built and operated by SoFi, members can explore Prudential’s SimplyTerm life insurance, receive an instant quote, and apply for and purchase coverage in one place. Available through the SoFi app, the embedded experience streamlines the application process and reduces redundant data entry, with eligible members often able to obtain coverage in minutes without a medical exam or lab work.

Ladder Insurance continues to be available through SoFi.

“We are thrilled to work with SoFi and bring an elevated life insurance experience to its customers through the SoFi app. Together, we’ve developed a seamless way to access personalized insurance protection in just a few minutes. Our research shows that many people believe life insurance is far more expensive and complicated than it really is. This is a tremendous opportunity to break through that cycle with a distinguished financial institution that believes, as we do, that intelligent technology can help make our financial lives better.” – Salene Hitchcock-Gear, president of Individual Life Insurance at Prudential.

“Life insurance isn’t just about preparing for the unexpected — it’s about helping protect the financial future you’re building. It can help the people you care about cover everyday expenses, manage outstanding debt, and continue working toward important financial goals. At SoFi, we believe protecting what you’ve built is an essential part of getting your money right, and that means thinking about insurance as part of your broader financial plan.” – Brian Walsh, Ph.D., CFP®, and head of Advice & Planning at SoFi.