Cinch Home Services names Casey Hurbis CMO

Home warranty provider Cinch Home Services has appointed Casey Hurbis as chief marketing officer to lead its brand strategy and marketing initiatives.

Hurbis brings more than 30 years of marketing experience across financial services, automotive and sports betting. Most recently, he served as CMO of BetMGM, where he oversaw consumer engagement, digital, partnerships and experiential marketing.

Previously, Hurbis was CMO of Rocket Mortgage, leading a 300-person team across 14 brands. His work included Super Bowl advertising, the launch of the Rocket Mortgage Classic and development of the company’s in-house agency. Earlier in his career, he led advertising and communications for FIAT and Alfa Romeo, including FIAT’s return to the US market.

Based in Boca Raton, Florida, Cinch is part of The Cross Country Group and offers home warranty plans covering household systems and appliances.